AI Insights · Timothy · April 2022
Top 5 Film & Television Apps on Unified Platform in Colombia - Q1 2022
In Q1 2022, Colombia saw significant activity in the Film & Television app category, with notable trends in downloads, revenue, and active users for the top 5 apps.
In Q1 2022, the top five Film & Television applications in Colombia displayed interesting trends across unified platforms, including both iOS and Android. The data, sourced from Sensor Tower, provides insights into weekly downloads, revenue, and active user metrics.
Disney+ experienced a varied performance in Q1 2022. Weekly downloads started strong at 124K in early January and saw fluctuations, peaking again at 97.5K in mid-March. Weekly revenue showed a downward trend from $68K at the end of December, stabilizing around $37K by the end of March. Active users started at 1.6M, dipped to 1.2M in February, and recovered to 1.4M by the end of the quarter.
Netflix demonstrated consistent download activity, with early January seeing a high of 114K downloads. Downloads then dipped to 11K in early March before rising back to 99K by the end of the quarter. Revenue remained stable, hovering around $4K to $5K throughout the quarter. Active users saw a gradual decline from 4.1M at the beginning of January to 3.4M by late March.
HBO Max: Stream TV & Movies saw its weekly downloads peak at 104K in early January before stabilizing around 65K to 69K towards the end of the quarter. Revenue showed a similar pattern, with a high of $27K in mid-January, fluctuating around $19K to $25K thereafter. Active users remained relatively stable, starting at 380K and ending at 360K.
Amazon Prime Video experienced significant download spikes, peaking at 97K in mid-January. Revenue saw considerable variation, with a peak of $23K in early February and fluctuating around $8K to $12K in subsequent weeks. Active users started at 510K, slightly decreased to 428K by the end of March.
Pluto TV: Watch & Stream Live had a more stable performance. Weekly downloads started at 52K in early January and ended at 44K by late March, with peaks and troughs in between. Active users started at 324K, decreased to 245K mid-March, and ended the quarter at 292K.
For more detailed insights and comprehensive data, visit Sensor Tower.